Converse

Todd Grabe directed this Converse Derby spot while on staff as an Associate Creative Director at Target. On set, he was sharing space with a photo team shooting simultaneously, so he had to keep things creative and nimble. The footage blends 16mm Bolex with Arri Alexa, and making those two formats feel intentional together was a big part of the editorial puzzle. Creating a free flowing vibe on set led to performances that felt spontaneous and genuine.