Brand ID

The Adobe XD team had a hot new look to show the world and asked us to produce a short motion video that would showcase the visual vocabulary they created. Lead XD Designer Khoi Vinh put it this way: “you can think of it as a new suit of clothes for a product that has grown by leaps and bounds since its version 1.0 launch nearly three years ago”. We also produced a half dozen software featurettes relying on the new visuals to tease viewers on upcoming features.