Adobe Photoshop

Creating a designer profile video is always an exciting challenge, but we wanted this one to go beyond the standard format. 

Our goal was to capture the full picture: the designer's history, inspiration, motivation, style, and environment, while also showcasing his Photoshop artistry in a way that felt authentic to who he is as an artist. We achieved this via a raw, handheld camera approach and an editorial style that shifted rapidly between interview, tutorial and lifestyle.

Huge thanks to Rich Tu for being such a fantastic collaborator on this project. His openness, deep knowledge, and exceptional talent helped push this video in a direction that felt truly unique and truly him.