Product Shoots, How-To Videos, Product Launches
Product stories are a great way for customers to learn about and see products in action before buying. Footage from product shoots can also be re-purposed as website clips, tradeshow and in-store loops, internal and sales meetings, banner ads and more. And when the product arrives in stores, often an instructional How-To video is needed to help customers use their product.


WARRIOR HOCKEY: PRODUCT SHOOT

Client: Warrior Hockey

Director/Producer: Team Thirteen

D.O.P.: Denver Miller

Editing: Team Thirteen

Agency: Core
















Instead of using stills to showcase their products online, Warrior asked for video clips instead. Our goal was to show their products what they really looked like, so we had their athletes show the equipment in-hand for a unique perspective.


WARRIOR HOCKEY: WEBSITE CLIPS

Client: Warrior Hockey

Director/Producer: Team Thirteen

D.O.P.: Denver Miller

Editing: Core + Team Thirteen

Agency: Core


















Shot with the Phantom Camera in ultra slow-motion (1200 frames per second), this footage was used throughout the Warrior Hockey website under the theme of 'Welcome to the Madhouse'.


BLACK DIAMOND: HOW-TO VIDEOS


Client: Black Diamond

Director/Producer: Team Thirteen

Editing: Team Thirteen
















Team Thirteen worked with Black Diamond to produce twelve instructional videos for their new website launch. We have also produced three product videos for BD which explains the design philosophy of the company and shows the rigorous testing process of their products. Below are two sample instructional videos.